(is it "calling out" if i don't mention the name?) anyway, i came across this during my editing today. the company name has been removed because it's just not important to this analysis:
Company X understands the creative firm. Not that we walk around the office without our shoes on kind of understanding.
i had to read that FOUR TIMES to understand what that second sentence meant. i kept reading it as "it isn't that we walk around the office with our shoes on" and then trying to figure out how the last three words related to the first part. could not understand what they meant. "it isn't that we walk around the office with our shoes on, kind of understanding." they kind of understand? what the hell kind of selling point is that?
no, they mean this:
Company X understands the creative firm. Not that "we walk around the office without our shoes on" kind of understanding. [but a different kind of understanding that we're going to explain now.]
punctuation is important. it shows the reader—without requiring him or her to reread a sentence multiple times (in which case, most of readers just give up and click elsewhere)—clearly how the words in the sentence relate to one another. stop resisting. punctuation is your friend.